December 11, 2018
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Now that Black Friday and Cyber Monday are over and done with, your customers are anticipating some epic sales this Boxing Day. It’s no secret that selling online has become more competitive over the recent years, and if you can’t satisfy your audience with discounted goods, they won’t hesitate to shop elsewhere. Can you really afford to miss out on some extra cash this Christmas?
Not too long ago, Boxing Day was the nation’s excuse to get out of bed incredibly early and head into a chaotic city centre to grab some deals at our favourite stores. Today however, consumers can shop in the comfort of their own home and get the same deals online.
As a result, brands have identified that their only option is to switch their focus online, especially if they aim to stay ahead of their competitors and retain the loyalty of their customers. According to figures from last year, shopping on the high street had a footfall of 5.8% — with online transactions reportedly increasing by 6.2%.
Understanding the power and influence your online presence can have on a customer is something that shouldn’t be ignored, and there are plenty of ways to help streamline their shopping experience in a bid to out-perform all your online competition.
As people now use a range of different devices to complete their shopping tasks online, it’s important to make sure that your website can cater to their needs simultaneously. Take mobile internet users for example — 73% have said that they’ve encountered a website that was too slow to load.
As mobile is becoming a more dominant platform for purchasing, did you know that the average load time for a landing page is 22 seconds? Although this is true, take it with a pinch of salt as 53% of people will leave your website if it takes longer than three seconds to load.
With the knowledge that more people are shopping online this Boxing Day, you must ensure that your website can load as quickly as possible to increase conversions.
You’ll undoubtedly encounter a lot more traffic than usual on this day too, so it’s crucial that you increase your server power to guarantee a great experience for every site visit and reduce the chances of your site crashing during prime sales time.
This is even an area that elite brands don’t consider, but often they can afford to do that. If you’re a small or medium company that is running some amazing deals for your customers, and are expecting irregular volumes of traffic, you must prepare for this problem.
Once your general website speed is improved and your server power has increased, your next step is to create a clear pathway for users to navigate around your site. Remember that if someone is browsing your products this Boxing Day, they likely have the intention to make a purchase.
Before the big day itself, think about which products you want to push to your audience and this will help you develop a clear UX strategy which will improve sales. Think main navigation tabs, internal linking and product suggestions — shoppers will be filling up their baskets in no time!
From powerful brand propositions, customer-centric experiences or creative search campaigns, our proven approach overcomes obstacles and delivers commercial success.
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