Here at Mediaworks we’ve been cracking on with a new piece of software that sets about calculating Instagram follower growth. Prior to the beginning of this year’s Love Island show, our in-house team developed an intelligent, automated scraping tool which, alongside our social sentiment tool, returns an accurate representation of how Islanders are perceived by the general public.

 
 

 
 
Public perception ranks higher than almost anything else when we consider Love Island and its previous successors. Looking to the past, winners of that £50k jackpot have all had one thing in common — popularity.

And what better way to measure how much of a sort or a melt someone is than by analysing their social media?