August 16, 2018
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Google has announced that its responsive search ads will be rolled out to more advertisers in English, French, German and Spanish during September.
The search engine giant has been carrying out tests on its responsive text ads since the spring. The presentation into the benefits of this new ad format and the fact that it will be leaving beta and be released in English format to everyone in the coming months was one of the standout moments of July’s Google Marketing Live 2018 event.
A lot of excitement surrounds the roll-out of responsive search ads, as it enables advertisers to input various combinations of headlines and descriptions. From here, Google’s machine learning capabilities enables the search engine to test and optimise for the combination that performs the best.
This strategy will save advertisers valuable time when it comes to A/B testing and means that the most engaging and relevant ads will be showed as often as possible.
It won’t be long until you can start getting to grips with responsive search ads yourself. As well as the new ad format becoming available to more advertisers in English, French, German and Spanish next month — with Google promising that other languages will follow shortly — the search engine giant has also revealed that those who use existing text ads can add a third headline and a second description from later this month.
For those unsure where to begin with these new additions, Google has advised in one of their blog posts: “To get started, try adding a third headline and a second description to your existing text ads. For example, if you’re a retailer using two headlines that show your brand name and official site, you can add a third headline showing shipping details or special offers.”
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