Sky Performance Manager Joins Mediaworks as New Head of Conversion Rate Optimisation - Mediaworks

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Future-thinking digital agency Mediaworks has appointed an experienced Head of Conversion Rate Optimisation (CRO) to enhance its full-service digital offering.

The Newcastle-headquartered digital agency has ambitions to continue its growth as a leading national agency, with the appointment of Luke McLeary set to drive the CRO division forward. Luke brings with him a wealth of experience in media trade performance and conversion, following a period of almost 10 years with Sky.

Mediaworks CEO and founder Brett Jacobson sees the development of the CRO division as a key component the growth of the agency’s ever-expanding service offering. Luke brings with him a wealth of operational, analytical and customer-first experience from his time at Sky, and the opportunity to blend that expertise with Mediaworks’ own insight and understanding of online behaviours means the agency can continue to provide its clients with unrivalled digital solutions.

Brett said: “As more businesses realise the importance of conversion, the growth of our CRO team is a natural extension to our services. We aim to assist our clients at every stage of their customers’ journey and CRO maximises the main function of any business – to drive revenue. Converting online enquiries or sales from even 1% to 3% will make the difference between a market leader and potential business failure. This is a critical service.”

Brett continued: “Our purpose is to offer our clients support at every touchpoint, from raising brand awareness and online visibility through to successfully converting website visitors into customers. CRO removes wastage by maximising all the other marketing initiatives that have brought a prospective customer to your website. I’m hugely excited about what we can achieve with Luke leading the growth of our CRO function.”

Luke says leading the growth of the CRO division is a task he’s relishing. He explained: “The opportunity to work for Mediaworks was something I couldn’t turn down, having been aware of their growth for some time. The prospect of building the CRO proposition and supporting the growth of the team is really exciting. More and more businesses are realising that continuous updates and improvements to their customer journey is the secret to boosting the impact of their entire marketing efforts.”

He added: “As we look to build out the service offering into a larger proposition, we will be on the hunt for talented individuals with analytical skills and a customer-centric focus.”

“Coming out of the pandemic, we know that habits have changed with more online buying than ever, so it’s key that businesses understand how their customers are making purchase decisions and how to best service them.”

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