February 01, 2016
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This weekend saw another update to Moz.com’s Domain Authority (DA) score. What began as a third party metric to help users understand their chance of ranking on Google is now an intrinsic metric for bloggers and webmasters. The higher your DA, the better — or so everyone thinks.
But what exactly is DA, why is it important and what can you do to increase it? We’ve got the answers you need…
Domain Authority is a metric invented by Moz, one of the world’s leading authorities on SEO. DA is presented as a 1-100 point logarithmic scale that indicates how successful your site may be at ranking in Google searches. It is generally based on age, popularity and size.
Think of DA as a strong guess at how well your site may rank and an indicator of its overall influence online. These metrics are generally good indicators of the scale and quality of your site. For example, a good personal blog tends to have a DA score of 20 or above, while a news website is usually over 60.
Page Authority (PA) is a similar metric. Scaled between 1-100, it measures specific pages rather than your whole site.
While it’s not an official metric vetted by Google, DA provides a good indicator of your overall online authority. Influencing your DA can be tricky, but the benefits are numerous:
Checking your site’s DA is fairly simple. Use Moz.com’s Open Site Explorer tool and paste in your URL. You can also use this tool to see your page authority. For a more pro-active way to measure your authority, use the MozBar tool, which can be installed on Chrome and Firefox browsers. Once installed, the bar can be activated at any point to see a site’s Domain Authority.
Increasing your DA can be tricky, as it’s a metric made up of a number of factors. Increasing or decreasing your DA won’t have a direct impact on your performance as a business but it can be used as a benchmark to gauge improvements. There are a number of things you can do to try and influence your DA.
Remember: domain authority is not an official score and as such, you shouldn’t worry too much if your site is fluctuating. Stick to good practices and it will grow.
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