April 02, 2015
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Mediaworks have long struggled with the age-old challenge of our clients asking themselves “Do I need to bring digital marketing in house?”…. Usually it was down to the fact that the work an agency had done was so successful that it had soon become a key part of a clients business. The natural client instinct is to gain more control by bringing these services in house, however more and more businesses are being burned by the digital skills shortage and in trusting their entire online business to an individual who’s CV reads well and they know very little about.
This was something that always frustrated us at Mediaworks, as at times we became victims of our own success! Never a good thing!
However what we started to notice was that this wasn’t even a fight we should be having. When we reviewed our campaigns and looked at agency versus in-house versus a combination of both, it was the combination campaigns that were by far the most successful.
We dug a little deeper into this and identified several key reasons why any business that wants to maximise their online presence and ultimately take the lion’s share of revenue or leads available in their market via the Internet MUST have both!
The above is why we are seeing more and more local businesses coming back to the region to find a trusted partner to support their online business. We love working with local northeast businesses and helping them become as successful as possible. There’s nothing better than being able to sit down face to face and deliver good news whilst knowing you are making a real difference to a clients business.
Mediaworks are the leading Digital partner for the North East so if you’re serious about growing your online business then get in contact today on (0191) 404 0100 or send us an email at firstname.lastname@example.org .
This article was originally published in the March edition of The North East Times.
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