August 09, 2018
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Whatever sector you find yourself operating in — you must have a clear understanding of the customer experience lifecycle. Not only will this be sure to help your business achieve any financial objectives, but it will also allow you to create lasting relationships with your target audience.
You must consider this across all areas of your marketing campaign, too. Whether you’re a leading retail business or an SME looking to enhance your online presence, engagement is crucial to success.
The linear model, which was used to ensure a purchase at the end of a customer’s journey, has now been transformed to prioritise retention and continuous interaction from the consumer. This more modern practice looks at four key areas to help businesses achieve more effective results:
Enticing customers on a level that makes you stand out from your competitors is all about creating meaningful relationships.
Begin by developing a unique personality and voice for your brand. This will allow consumers to become more familiar with your business and will show that you’re more interested in having a conversation with them rather than just showing them marketing materials.
When it comes to your marketing materials, you must tailor them specifically to each member of your target audience. Your customer expects that you recognise them as an individual, so it’s important that you make that moment last and target them through preferences and purchase history to ensure appropriate results across your business.
As well as this, you should be looking at creating more memorable experiences with your customers — ones that they aren’t afraid to share with their friends. Whether this is through a core focus on UX across your website or by making use of new artificial technology on your app. Give yourself that competitive edge!
Contact our team of experts at Mediaworks by filling out the form below today to find out if we can help propel your marketing campaign and drive exceptional results.
From powerful brand propositions, customer-centric experiences or creative search campaigns, our proven approach overcomes obstacles and delivers commercial success.
We work fast and break norms by applying innovation, intelligence and creativity to everything we do. We look for people who share our passion and ambition.
Interested in finding out more about how we deliver outstanding results? Speak to our experts today.