News, Insights & Events

June 30 2023

Demystifying GA4: 5 Key Concepts to Consider for Data Accuracy

The arrival of Google Analytics 4 (GA4) has brought new capabilities for users, but it has brought along some new challenges too. Businesses and marketers are seeking clarity on what the handover from Universal Analytics (UA) to GA4 will mean for them. This blog will dive into some of the key details around cardinality, data processing latency and more, so you feel empowered to wield GA4 to the best of your ability.
June 14 2023

Resilient Mum Secures Scholarship For Digital Marketing Career

A County Durham mum who has won a scholarship to a digital marketing Masters degree hopes it will help restart her career after devastatingly being made redundant.
June 07 2023

MW151 | The AI Revolution: Unveiling the Future of SEO with Generative AI

Generative AI has the capability to revolutionise Search Engine Optimisation (SEO) by analysing vast amounts of user data, enabling advanced content generation, personalising search results, improving keyword research, and contributing to an enhanced user experience.
May 16 2023

MW150 | Unleashing the Power of Google Attribution: Mastering Attribution in 2023 and Beyond

Data-driven attribution has emerged as the most popular attribution model for automated bidding in Google Ads. By crediting conversions to multiple touchpoints along a customer's journey, businesses can gain deeper insights into the channels and strategies that are delivering the most impact.
April 26 2023

MW149 | Breaking News: How Reactive PR Can Aid Your SEO Strategy

In today's fast-paced digital landscape, staying ahead of industry news, trends, and events is crucial for businesses seeking to establish themselves as thought leaders and gain visibility among their target audience.
April 18 2023

MW148 | Let's Talk TikTok Roundtable

Over the last couple of weeks, we have been talking all things TikTok!
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