News, Insights & Events

The sunset of Google's Universal Analytics on July 1st 2023 has accelerated the adoption of the new analytics platform, GA4. For many marketers and businesses, Universal has been an ever presence in how they attribute traffic and conversions on through their website, so it’s not a huge surprise that businesses and marketers are facing challenges when adapting to the changing in reporting, data accuracy and attribution of website traffic and conversions.

Listen to the Mediaworks Masterclass as we celebrate GA4 Independence Day, our expert panellists share their experiences and insights on supporting clients switch from Universal Analytics to Google Analytics 4.

Google Analytics 4 (GA4) holds great potential for unlocking valuable insights, but it also presents unique challenges when it comes to data accuracy. If you’re struggling to reconcile your GA4 data sources, it’s worth addressing those concerns.

The arrival of Google Analytics 4 (GA4) has brought new capabilities for users, but it has brought along some new challenges too. Businesses and marketers are seeking clarity on what the handover from Universal Analytics (UA) to GA4 will mean for them. This blog will dive into some of the key details around cardinality, data processing latency and more, so you feel empowered to wield GA4 to the best of your ability.

A County Durham mum who has won a scholarship to a digital marketing Masters degree hopes it will help restart her career after devastatingly being made redundant.

Generative AI has the capability to revolutionise Search Engine Optimisation (SEO) by analysing vast amounts of user data, enabling advanced content generation, personalising search results, improving keyword research, and contributing to an enhanced user experience.