June 30 2023
Demystifying GA4: 5 Key Concepts to Consider for Data Accuracy
The arrival of Google Analytics 4 (GA4) has brought new capabilities for users, but it has brought along some new challenges too. Businesses and marketers are seeking clarity on what the handover from Universal Analytics (UA) to GA4 will mean for them. This blog will dive into some of the key details around cardinality, data processing latency and more, so you feel empowered to wield GA4 to the best of your ability.