February 28 2023
MW142 | Countdown to Marketing Effectiveness: The Long and Short of It. Invest in Long Term Gains or Unleash Short-Term Sales?
The impact of corporate short-termism has been the subject of ongoing debate amongst leaders in business for over 40 years.
February 21 2023
MW141 | Countdown to Marketing Effectiveness: The Science of Segmentation and Targeting.
Aggregating your prospective buyer types into groups of segments with common needs and traits offers marketers the opportunity to better communicate the value of their products and services to each group, increasing customer acquisition and market share.
February 14 2023
MW140 | Sharing our Tools, Tips and Tricks to Tell Your Brand Love Story.
As marketers, we should always look for improvements to implement in the next campaign. That could be embracing the newest channel, understanding the latest trend, or adopting essential tools to take your marketing performance and knowledge to the next level.
February 09 2023
Mediaworks Hosts NE1 CAN Event to Inspire Future Generation of Marketers
Mediaworks, one of the UK’s largest independent digital marketing agencies, has teamed up with Newcastle NE1 to deliver a programme of engagement for local schools across the region.
February 08 2023
MW139 | Chat GPT: Is it worth the hype?
Since its launch by OpenAI in November 2022, ChatGPT has dominated the tech media headlines. The multi-talented chatbot has the ability to write code, generate reports, translate content into different languages and answer a wide range of questions. Short of juggling, its reported talents know no ends, seemingly providing users with a tool to complete hour long tasks in minutes – but is it really worth the hype, or is it just a case of the emperor's new clothes?
February 02 2023
MW138 | Uncover the Secrets of Local Marketing Success
On average, today's consumer uses more than 5 channels before making a purchase – this uptick in digital adoption has made customer journeys even more complex and nonlinear. While this shift comes with its own challenges, it does appear to benefit eCommerce: eCommerce sales saw a 27.2% increase in 2020, followed by a 14.2% increase in 2021.
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