News, Insights & Events

Making waves once again, sustainable toilet paper company, Oceans collaborates with Mediaworks to take part in The Great British Beach Clean – replacing the porcelain throne for sandcastles for the day as they clean up one of the most polluted beaches in the UK.On 19th September 2023, Oceans headed to Cullercoats Bay in Tynemouth to clean up litter from the coast. This is in an attempt to clean up some of the worst coastal areas in the UK. As proud supporters of the Marine Conservation Society,

Black Friday weekend is still the busiest e-commerce period of the year. Last year, Black Friday deals eclipsed Cyber Monday by over 50%, breaking £9 billion in sales.

Mediaworks - Building a culture of digital experimentation is a powerful way to drive innovation, adaptability, and growth within an organisation.

We find ourselves amidst a summer filled with unforgettable sporting events - the British Grand Prix, The Ashes and Wimbledon have us captivated, and we still have the Women's World Cup and Rugby World Cup on the horizon. As the media fixates on these and other cultural phenomena, including those that aren't sports related, how do we as marketers take advantage?

The sunset of Google's Universal Analytics on July 1st 2023 has accelerated the adoption of the new analytics platform, GA4. For many marketers and businesses, Universal has been an ever presence in how they attribute traffic and conversions on through their website, so it’s not a huge surprise that businesses and marketers are facing challenges when adapting to the changing in reporting, data accuracy and attribution of website traffic and conversions.

Listen to the Mediaworks Masterclass as we celebrate GA4 Independence Day, our expert panellists share their experiences and insights on supporting clients switch from Universal Analytics to Google Analytics 4.