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As the final episode in our Paid Media Masterclass series, ‘Performance Unleashed’ focused on one of the most critical and fast evolving areas of digital marketing… The role of AI in paid media. Hosted by Chief Operating Officer David Norris alongside Paid Media Director James Johnstone and Paid Search Consultant Claudia Charlwood, the session dove into how AI is reshaping targeting, optimisation, data usage, and strategic campaign structuring.

In this episode of our Paid Media Masterclass series, we unpack the real impact of AI on paid media.

In this episode of our Paid Media Masterclass series, we unpack the real impact of creative on performance.

In the second session of our Paid Media Masterclass series, we turned the spotlight on one of the most underestimated drivers of performance: Creative. Hosted by David Norris (COO, Mediaworks) with insights from Paul Mallett (Managing Partner, Strategy & Creative) and James Johnstone (Paid Media Director), this session unpacked how creative fuels success across paid channels, whether you’re running video on YouTube, static display ads, or short-form social content.

Discover how the Mediaworks Measure of Experience (M-MeX) benchmarks digital performance and improves customer experience in the water sector.

Northumbrian Water's Jennie Collingwood champions digital innovation, sustainability, and community engagement to rebuild trust and transform the UK water industry.