July 28 2025
Paid Media Masterclass: Performance Unleashed - AI’s Role in the Future of Advertising
As the final episode in our Paid Media Masterclass series, ‘Performance Unleashed’ focused on one of the most critical and fast evolving areas of digital marketing… The role of AI in paid media.
Hosted by Chief Operating Officer David Norris alongside Paid Media Director James Johnstone and Paid Search Consultant Claudia Charlwood, the session dove into how AI is reshaping targeting, optimisation, data usage, and strategic campaign structuring.