March 21 2023
MW145 | Countdown to Marketing Effectiveness: Marketing According to Your Brand Size and Share
The most effective way for a company to increase its market share is to create an integrated strategy for marketing and branding. However, not all companies start with equal market share and brand equity.
March 14 2023
MW144 | Countdown to Marketing Effectiveness: Creative Execution That Cuts Through
Prioritising memorable creative content is critical to building an effective long-term link with your audience with your products or services. Differentiation has long been one of the most powerful tools in cementing your brand in your customers minds and arguably, the best way to do this is through emotional, brand-building campaigns.
March 13 2023
Mediaworks partners with Newcastle SEN school to improve pupil facilities.
Mediaworks, the award-winning digital marketing agency, has attended Hadrian School as part of its ongoing support of the specialist education facility in Newcastle's West End.
March 07 2023
MW143 | Countdown to Marketing Effectiveness: Masters of Budget Setting
The success and impact of the greatest marketing functions isn’t all about strategy. It's also executing and maximising the impact of your budget - achieving your organisations objectives, by choosing the most cost-effective and impactful options for your company.
February 28 2023
MW142 | Countdown to Marketing Effectiveness: The Long and Short of It. Invest in Long Term Gains or Unleash Short-Term Sales?
The impact of corporate short-termism has been the subject of ongoing debate amongst leaders in business for over 40 years.
February 21 2023
MW141 | Countdown to Marketing Effectiveness: The Science of Segmentation and Targeting.
Aggregating your prospective buyer types into groups of segments with common needs and traits offers marketers the opportunity to better communicate the value of their products and services to each group, increasing customer acquisition and market share.
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