News, Insights & Events

Join us for the 'Mediaworks Masterclass: Step Into Christmas,' your go-to seasonal podcast for actionable seasonal marketing insights. This week our expert panel have discussed the glittering opportunities of the festive season, explored the shifts they’re seeing in consumer buying behaviour, and shared their campaign advice for marketers looking to sleigh their way to success. This year tune in and master the art of making your marketing glitter and sparkle!

Black Friday weekend is still the busiest e-commerce period of the year. Last year, Black Friday deals eclipsed Cyber Monday by over 50%, breaking £9 billion in sales.

Mediaworks - Building a culture of digital experimentation is a powerful way to drive innovation, adaptability, and growth within an organisation.

We find ourselves amidst a summer filled with unforgettable sporting events - the British Grand Prix, The Ashes and Wimbledon have us captivated, and we still have the Women's World Cup and Rugby World Cup on the horizon. As the media fixates on these and other cultural phenomena, including those that aren't sports related, how do we as marketers take advantage?

The sunset of Google's Universal Analytics on July 1st 2023 has accelerated the adoption of the new analytics platform, GA4. For many marketers and businesses, Universal has been an ever presence in how they attribute traffic and conversions on through their website, so it’s not a huge surprise that businesses and marketers are facing challenges when adapting to the changing in reporting, data accuracy and attribution of website traffic and conversions.

Listen to the Mediaworks Masterclass as we celebrate GA4 Independence Day, our expert panellists share their experiences and insights on supporting clients switch from Universal Analytics to Google Analytics 4.