News, Insights & Events

Google Analytics 4 (GA4) holds great potential for unlocking valuable insights, but it also presents unique challenges when it comes to data accuracy. If you’re struggling to reconcile your GA4 data sources, it’s worth addressing those concerns.

The arrival of Google Analytics 4 (GA4) has brought new capabilities for users, but it has brought along some new challenges too. Businesses and marketers are seeking clarity on what the handover from Universal Analytics (UA) to GA4 will mean for them. This blog will dive into some of the key details around cardinality, data processing latency and more, so you feel empowered to wield GA4 to the best of your ability.

Generative AI has the capability to revolutionise Search Engine Optimisation (SEO) by analysing vast amounts of user data, enabling advanced content generation, personalising search results, improving keyword research, and contributing to an enhanced user experience.

Data-driven attribution has emerged as the most popular attribution model for automated bidding in Google Ads. By crediting conversions to multiple touchpoints along a customer's journey, businesses can gain deeper insights into the channels and strategies that are delivering the most impact.

In today's fast-paced digital landscape, staying ahead of industry news, trends, and events is crucial for businesses seeking to establish themselves as thought leaders and gain visibility among their target audience.

Over the last couple of weeks, we have been talking all things TikTok!