MW006 | Marketing In A Crisis: Predicting the Post-COVID-19 Consumer
Release date: 14th Apr 2020
Experts from Mediaworks drop in to discuss the changing habits of consumers over the past 6 weeks and which behaviours may continue post lockdown and how marketers can embrace new and adapting channels moving forward. They also explore research on “big” purchase priorities for millenials and generation Z and what this may mean for industries such as retail, travel and automotive.
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