Mediaworks

MW009 | Marketing In A Crisis: Pivoting Your Paid Search, Social and Shopping Tactics

Release date: 21st Apr 2020

CEO, Brett Jacobson is joined by CTO, Daniel Hoggan and the PPC team in this service focused edition. The guys share up-to-date advice in pivoting your search ads, paid social media and shopping tactics, including:

  • Proactively managing Google & Bing shopping feeds
  • Tailoring ad content and budget across new and existing social channels
  • Trialling generic product keyword targets 
  • Adjusting your target return on investment

 

Ben Homer, James Johnstone and Tom Chandler from the PPC team also answer live questions on engagement rates across paid channels and conversion rates across industries, during lockdown.

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