Release date: 18th August 2020

Most businesses post organic social content online, but with multiple advertising engines, segmentation tools, objective setting, budget controls, creative recommendation, and timings; capitalising on a tailored content and paid social media advertising plan can become overwhelming.

In this Digital Drop-In, our panellists discuss the importance of tailoring the right types of creative for the right channels and audiences. They discuss how best to tailor your content by channel and will advise on how best to set your objectives, find your audiences, approach the development and testing of each creative execution and granularly targeting your audiences.

 

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