March 23, 2021
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Release date: 23rd March
Search engine optimisation and brand awareness efforts are often planned separately, which can lead to a disconnect between a business’ SEO and brand strategy. In reality, the majority of purchase decisions start with an online search, and the role of brand is crucial to driving new business through increased search visibility.
In this digital masterclass, our team of SEO and brand experts explore the relationship between search and brand. They discuss practical hacks to improving your search visibility by harnessing the power of your brand. They also explain how you can increase market share by capitalising on the awareness of your brand when potential customers start their search.
From powerful brand propositions, customer-centric experiences or creative search campaigns, our proven approach overcomes obstacles and delivers commercial success.
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