MW067 | Three Rules of Online Engagement: Video. Video. Video. - Mediaworks

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Release date: 20th April

The impact of video in digital communications and campaigns continues to grow. Customers, marketers and viewing figures all point to greater attention being paid to video over text or audio. Video consumption continues to grow across all online platforms, with Internet users spending on average over 16 hours each week viewing online videos.

Our creative experts discuss the questions and principles when considering how, where and when to implement video for your business. They explain how to capture viewers’ attention, drive your audience from awareness to engagement and maximise your investment. They breakdown how a short video executed correctly, can capture attention, deliver huge volumes of information in a short period, and turn your target audience from potential prospects to loyal, informed and profitable customers.

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