MW068 | The Three Essentials to Creating Memorable Video Content With Purpose: Knowledge, Emotion, and Humour

MW116 | Google Marketing Live 2022: Key Updates Every Marketer Needs to Know
15 Jun
Find out more
MW115 | Placing SEO at the Heart of your Web Build
15 Jun
Find out more
Construction Digital Steps to Success – 5 Reasons Companies Should Invest In Video
15 Jun
Find out more

Home
Insights
MW068 | The Three Essentials to Creating Memorable Video Content With Purpose: Knowledge, Emotion, and Humour

April 27, 2021

MW068 | The Three Essentials to Creating Memorable Video Content With Purpose: Knowledge, Emotion, and Humour

Share this Article:

Release date: 27th April

Sometimes, showing is better than telling. If you have a product, service, or announcement that needs to be experienced, video can be instrumental in communicating your message in a creative, digestible, and effective way.

Your video campaigns need to be educational, entertaining, or emotion-driven, but they also need to be rooted firmly in your brand’s tone and your ultimate goal.

Our brand experts discuss how you can create goal-driven video content that provides humour, educates your audience, or evokes emotion. They also discuss how the approach to ideation, storytelling, storyboarding, scripting, and editing may change depending on your goal.

Podcast above not working? Click to listen on Apple Podcasts and Spotify.

Construction Digital Steps to Success – 5 Reasons Companies Should Invest In Video

June 15, 2022

Construction Digital Steps to Success – Building a Lasting Reputation Through Structured PR

OUR SERVICES

From powerful brand propositions, customer-centric experiences or creative search campaigns, our proven approach overcomes obstacles and delivers commercial success.

Find out more

CAREERS

We work fast and break norms by applying innovation, intelligence and creativity to everything we do. We look for people who share our passion and ambition.

Find out more