Release date: 24th August

The buildup to the Black Friday sales period has never been more important. With customer anticipation building weeks prior to the traditional festive period, marketers must be prepared to maximise opportunity by reaching out to audiences where they spend most of their time – social.

Our paid social and creative specialists discuss:

• Creating more effective ads by testing and learning early and often
• Preparing standout creative to drive clicks and conversions
• Managing an efficient bidding strategy to maximise opportunity

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