Release date: 21st September 2021

In the market of B2B, focus on demand generation and sales initiatives can provide a surge in short-term sales for buyers in-market, but what about 95% of your target market currently out of the market? Can building your brand deliver long-term growth, influence your decision-makers and repeated exposure of your brand?

In this digital masterclass, our brand experts discuss:
• When to rethink your funnel and sales objectives
• Why and when creative generates a competitive advantage for B2B brands
• How to maximise your reach mostly against out-of-market buyers, not in-market buyers
• What to do to ensure you’re first to mind when a buyers moves into the market

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