MW130 | The Do’s and Don’ts of Digital PR in Uncertain Times

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Release date: 25th October 2022

As businesses around the UK navigate an uncertain economic forecast, PR can be an incredible asset to your brand’s reputation management.

Effectively communicating with your audience during turbulent times is critical to navigating your way with customers and can earn long term loyalty through the good times and the bad.

In this digital masterclass our PR experts discuss:
– A market overview in an ever-changing economic and political climate
– Why people’s temptation in times of hardship is to retract, especially at the top of the funnel
– The doom and gloom narrative – embrace it or try and cut through?
– How brands ‘won covid’ by getting on the front foot with their communications when the world stopped
– How stressful times tests your communications plans to the max

 

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