February 21, 2023
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Release date: 21st February 2023
Aggregating your prospective buyer types into groups of segments with common needs and traits offers marketers the opportunity to better communicate the value of their products and services to each group, increasing customer acquisition and market share.
Navigating the increase in dataflows and touchpoints generated from increased platforms and devices to identify significant segments can be challenging. Accurately identifying segments in your market or category can be the difference between achieving sustained growth as a business through a competitive advantage or falling behind.
Join our marketing analysts to discuss their approach and methodologies for building effective target audience segments to optimise your targeting and personalised communications.
From powerful brand propositions, customer-centric experiences or creative search campaigns, our proven approach overcomes obstacles and delivers commercial success.
We work fast and break norms by applying innovation, intelligence and creativity to everything we do. We look for people who share our passion and ambition.
Interested in finding out more about how we deliver outstanding results? Speak to our experts today.