Effective Outreach: More Links or More Money?

Links are often regarded as the crowning glory of SEO. With a carefully picked selection in tow, you’re fully prepared to occupy the top spot on Google’s results pages — or are you?

There’s no denying that links play an important part in Google’s ranking process. However, many brands fail to recognise that the search giant actually considers over 200 different factors when reviewing a site.

Focusing all of your time, energy and attention on gaining links leaves serious loopholes in your digital strategy. If left unchecked, you could find yourself missing out on the top spot, leaving the marketplace open for your competitors.

Thankfully, our Head of Creative, Craig Bradshaw, is here to help. At 1pm on Tuesday 31^st March, Craig will be hosting our latest webinar, Effective Outreach: More Links or More Money?

During the event, he will be discussing why you shouldn’t make link volume numbers the sole target of your organic search campaign. Topics covered include:

• How links play just a small part in a campaign’s performance.
• The alternative metrics and KPIs you should also target.
• How to implement these methods to maximise rankings and user engagement.

Click here to sign up to our webinar and start perfecting your digital marketing campaign. For more information, contact our Communications and Events Manager, Jayne Parsley-Walsh, at events@mediaworks.co.uk or on +44 (0) 330 108 4263.