BUSINESS RESCUE EXPERT: 889% INCREASE IN NEW BUSINESS CONVERSIONS

Business Rescue Expert offers advice to the thousands of UK business owners who need help during challenging times. Through creative search campaigns and customer-centric content, we were able to maximise visibility, increase engagement, and accelerate customer journeys from education to service enquiries that would ultimately help overcome their financial challenges.

Awareness

289%

Increase in search visibility

Growth

886%

Increase in organic conversions

Engagement

89%

Increase in organic traffic

Awareness

289%

Increase in search visibility

Business Rescue Expert delivers practical business recovery advice in the form of straightforward answers and a library of resources for UK business owners. Mediaworks partnered with the leading advisory site for corporate restricting, turnaround, and growth by helping it own the space where its customers started their journey – through search.

Starting with data, we delved into its analytics across platforms to help identify which audience types were most likely to need Business Rescue Experts’ services. We implemented onsite technical and content updates to improve relevancy, increase traffic, and establish authority by customer search intent. This ensured the right content was visible to potential customers relevant to their search query. We fuelled growth through a search strategy that prioritised target categories to dramatically increase the volume of engaged users reaching relevant web content.

We introduced a programme of conversion rate optimisation. By continually testing, optimising, and evolving onsite experiences based on real-time customer experiences, we were able to repeatedly convert increasing visitors into service enquiries. A key part of this was the production of a series of creative and educational service-based videos. By including tailored video content in line with financial regulations, we were able to overcome customer confusion by conveying complex financial terms and processes through clear and easily understood content.

The partnership has resulted in an increase of awareness through a 289% increase in search visibility, an 89% increase in organic traffic, and an increase in new business conversions by 886%.

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