Smashing Black Friday expectations with a sophisticated paid campaign

We demonstrated the power of performance marketing for leading fashion retailer Dune.

Black Friday is a key fixture in the retail calendar and we've been supporting Dune's Black Friday events for four years.

With Performance Max, Advantage Plus, bespoke Mediaworks technology and our fully certified paid search specialists, we used data to optimise spend and increase ROI and ROAS.

We think

To make Black Friday a success we needed a hyper-targeted branded sales campaign.

For this task, we fired up our proprietary tool, IDMC, which pulls audience data from critical sources. We analysed lifestyle and consumer trends, audience insights and changing social media preferences to develop a paid campaign.

We do

Our Performance Marketing team used high-quality data to manage Dune’s paid search and social campaigns.

We used Performance Max, Advantage Plus as well as IDMC. Feed optimisation technology ensured that the quality of data being pushed into the Google Merchant Centre was of the highest quality.

Our close, technical partnership with Dune demonstrates what can be achieved by clear targets, refinement, dynamic attribution models and close collaboration.

We measure

Despite a tough climate, we delivered impressive results for a valued client.



YoY Revenue on Paid Social.



YoY Revenue on Paid Search/Shopping.



Increase in sessions – traffic YoY.

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