DUNE LONDON: 98% INCREASE IN ONLINE REVENUE THROUGH PAID SEARCH

Mediaworks accelerated online revenues for the high-quality footwear and fashion brand by increasing brand visibility and executing a full-funnel strategy that targeted customers with the greatest probability to convert by season, category, and audience type.

Growth

98%

Increase in revenue

EFFICIENCY

11%

Decrease in cost per conversion

Engagement

150%

Increase in online traffic

Growth

98%

Increase in revenue

Building strategies that perform during competitive seasonal periods, like Black Friday, and can shift to convert during quieter periods such as national lockdowns has been key to achieving long-term growth in a competitive online footwear market.

Mediaworks developed an innovative, data-led paid marketing strategy for Dune London. This included the introduction of social media campaigns to increase awareness in new audience groups, Product Listing Advertisements (PLAs), smart bidding, and custom-based intent remarketing programmes, targeting those customers identified as most likely to convert within each of their target categories.

A key factor in the strategy was the restructure Dunes’ paid search to differentiate its campaigns between sale and non-sale products, as well as brand and non-brand searches. This allowed us to specify return on advertising spend (ROAS) targets by product category and sale versus non-sale items.

By driving further efficiencies across the wider customer journey – that included an increase in brand visibility by 19%, an uplift in online traffic by 30%, and total savings across cost per clicks (CPC) by 11% – Mediaworks was able to maximise Dune London’s returns to fuel a 98% increase in online revenues.

Previous mission

QUIZ: £4.4m INCREASE IN ONLINE REVENUE

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