ESH GROUP: 887% INCREASE IN SEO VISIBILITY

Mediaworks partnered with the leading northern civil engineering and built environment group to successfully navigate its rebrand. The company tasked us with consolidating numerous individual identities into one powerful brand for the Esh Group. We merged seventeen websites into one optimised digital presence. By designing and building a better customer experience and maximising its visibility and engagement, we supported the Group in capturing increased market share.

Visibility

887%

Increase in SEO visibility

Engagement

109%

Increase in time spent online

Attention

80%

Increase in page views

Visibility

887%

Increase in SEO visibility

“As a group company with over 17 brands, this was a major project for us and we needed to find a team who would work in partnership with us, helping us through the process whilst challenging us to consider new ideas.” “The whole process from start to finish was a fantastic experience. The team at Mediaworks did an amazing job of understanding our business, our industry, and understanding what we needed our new website to achieve for us.”

Sarah Dodds, Esh GroupMarketing Manager

Operating in a traditional sector, the team at Esh Group recognised the impact that a powerful, unified brand presence combined with a digital transformation strategy would have in standing out against its competitors and fuelling future growth.

Mediaworks partnered with the Esh Group to unify its brands under one compelling Group proposition. Using a data-led design, Mediaworks launched a website experience that mapped content to stakeholder personas and journeys. Launching the new site in line with SEO best practice, adhering to page signals, and using guidelines to rank among all search engines and perform across every device, Mediaworks implemented a clear and proven migration strategy. By doing this, we maximised the Group’s search visibility by 887%.

Our team of creative UX designers crafted scalable designs that engaged and stood out to each audience type through the design and build of customer-centric architected content that resulted in a 109% increase in time spent online.

 

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