FLOGAS: 184% INCREASE IN NEW BUSINESS CONVERSIONS THROUGH PAID SEARCH

Mediaworks partnered with a UK leading supplier of commercial and domestic LPG to execute a full-funnel customer acquisition strategy. Through data-led targeting, we optimised search to position Flogas products as number one in its most profitable organic categories. Combined with hyper-targeted paid advertising campaigns, intent-based remarketing, and conversion rate optimisation, we accelerated the path to purchase and fuelled new customer acquisition that helped Flogas drive performance beyond today.

Acquisition

184%

Increase in new business conversions

Optimisation

56%

Increase in onsite conversion

Efficiency

45%

Reduction in customer acquisition costs

Acquisition

184%

Increase in new business conversions

As a leading supplier of commercial and domestic LPG in the United Kingdom, Flogas services both business-to-business and the direct-to-customer market. In an increasingly competitive market, Flogas had identified the opportunity to stand out from the competition by owning its online market.

Flogas was not convinced it was maximising returns with existing suppliers and partnered with Mediaworks. We started with data, bridging silos of information to attribute value to each existing campaign. By doing so we were able to unearth the most valuable activity and plot future strategy.

We prioritised organic categories that offered true value, optimising categories with the highest return to build authority. We placed Flogas products in position one of where 93% of buying decisions begin – search.  We then restructured paid advertising campaigns, removing waste and reallocating spend to areas of higher value.

We reduced customer acquisition costs by 45% and created bespoke B2B and B2C campaigns. Introducing intent-based remarketing campaigns, we were able to target messaging to prospects at each stage of their buying cycle. The introduction of conversion rate optimisation continually tested, optimised, and evolved onsite experiences to maximise onsite traffic, resulting in a 185% increase in new business conversions.

Previous mission

QUIZ: £4.4m INCREASE IN ONLINE REVENUE

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