Mediaworks

Our Work

Flogas

Background

Flogas are a leading UK supplier of commercial and domestic LPG gas.

Flogas sought our expertise to take their PPC activities to the next level, by increasing the number and quality of their leads, in addition to lowering their cost per acquisition.

Approach

Although already performing relatively well, to improve performance further we identified several key areas where ad spend was being wasted and where conversion opportunities were not maximised.

An account restructure enabled us to cut out this waste and reallocate spend to top-performing areas much more effectively.

We also implemented advanced remarketing lists to better target people throughout the conversion funnel, nudging them from consideration to action.

These lists also helped us to re-engage users through the Google Display Network as they browsed other sites. Segmented lists enabled us to significantly improve remarketing performance, as we tailored messaging depending on their level of site engagement.

Results

This surpassed the client’s objectives for conversions and CPA, significantly boosting new customer acquisition.

184%

increase in the number of conversions

45%

reduction in YoY cost per acquisition

56%

increase in conversion rate

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