Hawkin’s Bazaar is the home of extra-ordinary gifts, gadgets and novelties. To tie in with the release of Star Wars: The Force Awakens and raise awareness of their Star Wars range, the brand needed a content strategy that was as unique as they are — and chose Mediaworks to help.
Through carrying out research, we identified the potential to create an interactive Star Wars Name Generator, setting it apart from others available online. Our creative content team devised a system whereby user-inputted data can be translated into a Star Wars Name, alien race and job. Once finalised, design and development used the force to make the generator a reality.
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