Championing the menstruation conversation
We partnered with Lil Lets to create a content marketing campaign that would increase awareness for Lil Lets’ Teens range and start conversations around periods and puberty.
The campaign delivered fantastic results for Lil Lets, driving over 5 million impressions.
We think
Many teens will go through puberty and periods in their lives. To be able to speak to our audience on a personal level, we began by forming a deep understanding of them and the kinds of topics they were most searching for online.
Through this, we could provide a hub of information and advice for both teens and their parents, positioning Lil Lets as an approachable voice of wisdom in the category.
We do
We developed Time To Talk Periods, a multi-level campaign that championed open conversations around periods and puberty, overcoming the stigma that often surrounds these topics.
The campaign included a series of videos with families discussing their stories, a scenario-based infographic that offered advice for young girls just starting their periods and three separate social campaigns targeted towards different audiences, sharing advice and relatable messages.
We measure
The campaign was a success in raising awareness across the target audience of parents and teens.
Impressions
5m
Engagement
330k
Views
40k