Angelic Diamonds

Best-in-class SEO to drive long term growth.

The online jewellery industry is one of the fastest growing and competitive online markets operating in 2020, and within that, engagement rings is a particularly competitive market.

Angelic Diamonds approached Mediaworks and tasked us with boosting their online visibility, driving footfall and revenue through their website.

As a brand-new website launch, Mediaworks consulted on the creation of an SEO best-in-class website, designed for long term growth, including the correct implementation of the Angular framework.

This approach, along with the successful implementation of faceted navigation, was the perfect solution to compete with already established online retail brands. The new site currently ranks for 81 page one keywords, more in 2020 than it did in the previous year.

Targeting key areas in the engagement ring and diamond ring markets through a focused approach ensured that Angelic Diamonds experienced a positive return-on-investment as early as possible in our campaign.

We measure

The production of optimised onsite copy supported better customer understanding when navigating the website and helped to improve search visibility on relevant search engines.

Meanwhile, the content marketing campaigns gained coverage on a host of high domain authority sites, including CNET, building traction within the wider media as a whole.

Due to the successful results delivered by Mediaworks, Angelic Diamonds has decided to further expand their organic campaign with more targeted content marketing campaigns.



Conversions have increased



Organic revenue has increased



Sessions have increased



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