LIL-LETS: OVER 300K ENGAGEMENTS OVER FACEBOOK, INSTAGRAM, AND YOUTUBE

UK-leading FMCG brand Lil-Lets was looking to own the conversation around its teen product range. Mediaworks created a data-driven content and amplification strategy that maximised reach and engagement using multiple channels and meaningful content that resonated with the target audience.

Engagement

300k+

Engagement across Facebook, Instagram, and YouTube

Impressions

40k+

Views across in-house created awareness videos

Coverage

5m+

Reach across channels across paid social campaign

Engagement

300k+

Engagement across Facebook, Instagram, and YouTube

“We were delighted with the content created by Mediaworks for our Teens campaign. The team very carefully considered the best types of content for our target market and were superb when it came to the execution of the hero videos and infographic.”

Eleanor Dyer, Lil-LetsJunior Brand Manager

To deliver an awareness campaign that positioned Lil-Lets as the ultimate thought leader across its market, content and delivery were crucial to this campaign, ensuring its brand positioning focused on personal interaction and customer care.

Through extensive research into both the wider market and target audience, we developed the concept for the Time To Talk Periods campaign.

Our multi-level content marketing campaign championed conversations around periods and puberty through the creation of an online information hub, videos, infographics, and social media assets as well as influencer marketing – all channels and content we used based on the biggest trends and rising interests in the market.

By hyper-targeting its target audience using a paid social strategy, we were able to help raise awareness across Lil-Lets’ main target audience of parents and teens. Alongside an in-house created YouTube campaign that generated 40,000+ views, we were able to drive over 5,000,000 impressions and 330,000 engagements across social media.

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