Aiming to achieve a greater level of community engagement in the local area, the Palace for Life tasked Mediaworks with improving their overall user experience.
Through the strategies that we employed; the results were clear to see. Between April 2019 and July 2019, the visits to the site increased by 873 per cent overall. Following the health and wellbeing in communities and schools’ pages going live, engagements on-site increased by 324 per cent.
The entirety of the website was restructured to allow for easier negotiation, as previously it proved confusing and failed to accommodate to the range of users. The new update is more user friendly and includes a streamlined route for entry.
Alongside implementing an intuitive content management system, which includes global elements and a flexible component-base, we employed a rebranding procedure to the site. This rebranding meant that the site of the foundation was more aligned to that of the football club itself, making it more recognisable.
Various courses were also strategically placed on the site garnering maximum attention and uptake.
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