QUIZ: 4.4m INCREASE IN ONLINE REVENUE

In a rapidly-growing and highly competitive online fashion market, it’s critical that retailers secure premium organic rankings and targeted paid search campaigns to attract and convert new customers and grow their market share. Women’s fast-fashion retailer QUIZ Clothing partnered with Mediaworks to maximise its online brand against competitors and optimise its shopping feeds to fuel its future growth.

Growth

£4.4m

Increase in online revenue

Engagement

2.7m

Increase in organic traffic

Visibility

1.5m

Increase in category and product page traffic

Growth

£4.4m

Increase in online revenue

“Mediaworks has successfully supported QUIZ’s digital marketing strategy through their expert knowledge in SEO. Their strategic approach has allowed QUIZ to make great improvements in keyword rankings, website traffic, and revenue.”

Zara PorterDigital Marketing Co-ordinator

QUIZ partnered with Mediaworks to develop an intelligent, data-led digital strategy to compete against other large fashion e-commerce brands and grow market share.

Through driving efficiencies across targeted search engine optimisation, paid search campaigns, and optimised shopping feeds, Mediaworks delivered incredible growth by placing the leading clothing brand at the top of its target audience’s most popular search results.

Mediaworks worked closely with fashion publications, industry commentators, and online influencers to predict future trends and place the next season’s content, building increased awareness and authority. As well as growing QUIZ’s UK presence, Mediaworks supported the brand’s international success, with a focus on the brand’s expansion into International Markets. By defining the perfect QUIZ customer using persona and interest-based data modelling, Mediaworks were able plot their most common path to purchase and target each persona across their most popular digital channels.

This fuelled phenomenal growth for QUIZ who experienced an additional 2.7 million of organic visits over the year of which 1.5 million was directly to category & product pages and resulted in an additional £4.4million in organic revenue for the leading fashion brand.

PLACEMENTS

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DUNE LONDON: 98% INCREASE IN ONLINE REVENUE THROUGH PAID SEARCH

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