Fast-fashion retailer Quiz Clothing brings the latest styles and catwalk trends to its following of female fashionistas. Competing against big names like ASOS, Missguided and Boohoo.com, Quiz Clothing needed a strong digital strategy to help them dominate in an increasingly competitive market. The brand enlisted Mediaworks’ help to increase traffic, visibility and rankings, especially around dresses.
In order to achieve these aims, Mediaworks developed a combined search engine optimisation (SEO) and paid search (PPC) campaign. We optimised target pages around high-volume, relevant keywords, updating the onsite content seasonally, while our outreach strategy connected with Quiz Clothing’s key digital influencers for maximum exposure. Utilising Google Shopping, we optimised the product feed around high-volume search phrases to improve ad visibility.
Through our combination of organic and paid search, our campaign has delivered exceptional results for Quiz Clothing, including the best traffic and revenue performance in the dresses category.
growth in organic revenue year-on-year
return on investment
sessions for dress category
Mediaworks have successfully supported QUIZ’s digital marketing strategy through their expert knowledge in SEO. Their strategic approach has allowed QUIZ to make great improvements in keyword rankings, website traffic and revenue. We’ve got some really exciting projects happening this year and we’re looking forward to working with Mediaworks to achieve our goals.