Mediaworks

Our Work

PPC and SEO for Quiz Clothing: a case study

Background

Fashion retailer Quiz Clothing brings the latest styles and trends to its following of female fashionistas. Competing against big names like ASOS, Missguided, and Boohoo.com, Quiz Clothing needed a strong digital strategy to help them dominate in an increasingly competitive market. The brand enlisted Mediaworks to increase traffic, visibility, and rankings, particularly around dresses.

Approach

In order to achieve these aims, Mediaworks developed a combined search engine optimisation (SEO) and paid search (PPC) campaign. We optimised target pages around high-volume, relevant keywords, updating the onsite content seasonally. Meanwhile, our outreach strategy connected with Quiz Clothing’s key digital influencers for maximum exposure. Utilising Google Shopping, we optimised the product feed around high-volume search phrases to improve ad visibility.

Results

Our combined paid search and organic campaign delivered exceptional results for Quiz Clothing. Notable results include the best traffic and revenue performance in the dresses category for the client.

89%

growth in organic revenue year-on-year

43x

return on investment

Additional157k

sessions for dress category

Mediaworks

Mediaworks have successfully supported Quiz Clothing’s digital marketing strategy through their expert knowledge in SEO. Their strategic approach has allowed Quiz Clothing to make great improvements in keyword rankings, website traffic, and revenue. We’ve got some really exciting projects happening this year and we’re looking forward to working with Mediaworks to achieve our goals.

Zara Porter, Digital Marketing Coordinator

In a competitive marketplace, we can flex our search skills to help you stand out. Make Mediaworks your digital partner — get in touch today.

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