RIVER ISLAND: 930% INCREASE IN ORGANIC REVENUE

Mediaworks increased the volume of new customer acquisition and revenue growth for the leading high street retailer by rapidly increasing its visibility in the places where its future customers were looking first.

Visibility

3.9m

Page 1 Search Visibility for Target Product Categories

Engagement

1,051%

Increase in Organic Traffic

Growth

930%

Increase in Organic Revenue

Visibility

3.9m

Page 1 Search Visibility for Target Product Categories

In an increasingly competitive digital landscape of fast fashion, earning primary positions for your brand on page one of search engine results has rapidly exceeded the commercial importance of a high street location.

Through extensive category analysis and targeting, innovative creation, and placement of the content of tomorrow with powerful online influencers and reputable publications, we fuelled the digital visibility of the River Island brand and its product categories.

Mediaworks analysed the competition within each search category, identifying the product lines that offered the greatest opportunity. We then earned targeted search authority for page one rankings in its most profitable searches for new customer acquisition – its dresses. Mediaworks increased page one visibility by 1.3 million to 3.9 million every month, to fuel a 1,051% increase in organic traffic, resulting in a 930% increase in organic revenues.

Placements

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QUIZ: £4.4m INCREASE IN ONLINE REVENUE

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