Signifyd
Using creative strategy as a catalyst for growth
In a competitive landscape, Signifyd faced the challenge of not only being seen, but being remembered. Performance was constrained by creative that lacked, distinctiveness and relevance across the full customer journey.
To overcome this, we redeveloped their creative platform, turning it into a strategic lever that would drive engagement, build credibility, and align more effectively with buyer motivations at every stage of the funnel.
We think
Our insight was that performance was being constrained by creative that was doing too much of the same job, at the same stage of the funnel.
Analysis of engagement, click-through rates, and downstream performance showed that outdated or overly product-led messaging was limiting impact, particularly in upper and mid-funnel activity.
To unlock growth, creative needed to work harder: educating the market early on, demonstrating authority and trust in the middle of the funnel, and speaking to different buyer motivations at the decision-making stage. Creative became a strategic lever, not just a delivery output.
We do
We redeveloped Signifyd’s creative approach to support a full-funnel growth strategy, aligning messaging, formats, and visuals to buyer intent and channel context.
Working closely with Signifyd, we developed a more modular, insight-led creative framework that allowed us to test, learn, and scale what resonated most with the market.
This included the introduction of thought leadership-led creative to build credibility and spark early consideration, document and carousel formats to drive engagement with high-value content, and refreshed product-focused assets tailored for lower-funnel activity.
We evolved creative across Paid Social, LinkedIn, Demand Gen, Display, and Paid Search, ensuring each channel played a distinct role while remaining consistent in tone and brand expression.
Creative testing was embedded throughout, with new formats, messaging angles, and visual treatments rolled out in phases to continuously improve performance. Landing page messaging and layouts were also optimised to better reflect campaign intent, improve relevance, and support stronger conversion outcomes.
We measure
The shift to a more strategic, creative-led approach delivered clear performance improvements and set Signifyd up for sustainable growth.
Engagement increased significantly, with new campaign structures driving:
500% growth in clicks
A 200% uplift in click-through rate
300% increase in lead volume quarter-on-quarter
75% reduction in cost per acquisition reducing year-on-year.
Most importantly, Signifyd achieved stronger brand saliance and top-of-funnel momentum, ensuring future demand is nurtured and performance continues to compound over time.
