Mediaworks
Background

Stagecoach UK Bus is a nationally recognisable transport business, operating in local communities and across the UK. The company approached Mediaworks in order to increase their new website’s visibility in search engine results and increase their conversions.

Approach

The brand was also midway through a website redesign and migration, something Mediaworks could help with by ensuring the technical SEO side of the process went smoothly – something many web projects can struggle with. By ensuring the new website was search-friendly from the ground up, we built effective SEO that provided keyword relevant content, an increase in online attention and paid search to recapture non-converting customers.

Results

In a project designed to increase visibility and revenue, our work with Stagecoach UK Bus achieved fantastic results. Since enlisting Mediaworks as their digital partner, Stagecoach UK Bus achieved an increase in SEO visibility of 29%. This, of course, led to an increase in traffic. The integrated paid remarketing delivered a 275% increase in overall revenue. During a peak month, we were able to deliver an ROI of 1263%. We continue to work with Stagecoach UK Bus to assist with all of their digital needs, proving the solid foundations our partnership has built. We look forward to continuing to drive forward Stagecoach UK Bus’s digital growth.

275%

Increase in PPC revenue

1263%

Increase in PPC gross profit

221%

Increase in PPC R.O.I

Mediaworks

"Mediaworks has supported us through every step of our digital transformation. Instead of bombarding us with technical jargon, the team clearly communicates what is happening at each stage, ensuring we were fully informed about the progress of each project. Overall, the Mediaworks team is a pleasure to work with, exceeding our expectations both in terms of results and delivery. We look forward to continuing our work with them in the future."

Lynne Harrop - Marketing Manager for central Marketing and Design

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