Streamlined Web Experience for the West Yorkshire Combined Authority
WYCA needed a single, modern web presence to replace six separate websites across the region. The goal was to create a unified, citizen focused experience that still recognised the distinct needs of different audiences, services, and local authority areas.
We think
Discovery & User Research
Mediaworks delivered a series of stakeholder and user workshops to define what the Combined Authority website needed to achieve for residents, businesses and partners. Mapped key audience journeys to identify their requirements and used these insights to create a user-centred information architecture shaped around real behaviours rather than internal structures.
We do
Designing and Building a Cohesive, Scalable Digital Experience
The design team produced wireframes for core page types to establish structure, navigation and functionality, before applying the WYCA brand to create high-fidelity designs that brought each user journey to life. We introduced distinct colour treatments and visual accents for areas such as Business and Skills, ensuring differentiation within a cohesive design system, while maintaining strong accessibility and usability in line with public sector standards.
The development team created a scalable Umbraco platform capable of unifying six legacy sites into a single solution. They implemented flexible components aligned to WYCA’s key themes and introduced portal-style functionality offering tailored updates and resources for business users, as well as personalised course and training information for FWC and skills audiences. They also integrated news, campaigns and strategic content into clear, intuitive user journeys for the public.
Conclusion
The result is a single, modern website for the people of West Yorkshire, bringing together information, services and opportunities into one coherent experience. The new platform makes it easier for residents and businesses to find what they need, understand WYCA’s work, and engage with initiatives across the region.
