WHERE THE TRADE BUYS: 197% INCREASE IN LIFETIME CUSTOMER SPEND

Harnessing the power of big data, artificial intelligence, and hyper-targeted paid advertising, Mediaworks increased new customer acquisition, customer loyalty, and fuelled recurring revenue growth for the industry-leading high-quality digital printer.

Acquisition

202%

Increase in New Trade Customers

Loyalty

197%

Increase in Total Lifetime Spend

Growth

115%

Increase in First Order Value

Acquisition

202%

Increase in New Trade Customers

"In order to maximise this process, sharing data on transactions in real-time has allowed machine learning to amplify outcomes so focus and budget are applied more effectively." "It’s not just about customer acquisition; it’s about the long-term value of what or who you acquire. Mediaworks understands this, and it’s been the difference-maker."

Gary PeelingCEO

In the market of high-quality digital print, the value generated by new customer acquisition can greatly fluctuate between low-value, bespoke, one-off clients, and high-value commercial supply clients looking to establish a trusted long-term relationship. Attracting the right type of client to its customer base was the fuel to drive Where The Trade Buys’ growth beyond tomorrow.

Mediaworks bridged the silos of client data mapped to audience and acquisition data and combined them with the power of machine learning, AI, and probabilistic analytics. Using modelling data and proprietary technology to accurately evaluate its most profitable clients (personas), we plotted the most common paths to purchase of the Where The Trade Buys ‘Rockstar’ customers.

By optimising spend towards Where The Trade Buys’ most valuable customers types, we were able to set out a strategy to supercharge its paid advertising campaigns. Alongside accurate measurement and analysis, we scaled its most profitable campaigns to increase its volume of new trade customers by 197% and increase the value of new customer orders by 115%.

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