Brand Campaigns & Planning

Planning your brand advertising campaigns and optimising your ecosystem to build impact, reach, and frequency at the scale to deliver growth and own your brand.

7.6m

views of Aldi's Kevin the Carrot on YouTube in 2020

11m

users form our market research platforms that we can survey about your brand tomorrow

86%

of consumer say that authenticity is a key factor when deciding what brands they like and support

33%

increase in revenue when you present your brand consistently across all platforms

7.6m

views of Aldi's Kevin the Carrot on YouTube in 2020

THE MISSION

Intelligent campaign planning, maximising impact through the most effective channels. Deliver optimal awareness and budget accountability across your ecosystem, deep-rooted with data.

Data

Maximum Media

Our campaign planning is born out of consumer data, not media kick-backs. We know exactly where our audiences will be most receptive to messaging, and we know how to turn brand awareness into action.

We build channel-agnostic ecosystems rooted in insight and data. We will only be where we need to be. We build campaigns and annual plans that are the starting point for detailed media planning – all built out from ROI focused budget planning.

Technology

Omnichannel experience

Harnessing the full arsenal of digital ad tech, we construct campaigns that link together across channels at the optimal frequency to drive impact. When we plan campaigns, we put interconnectivity at the heart of our thinking.

No linear journey planning, just the reality of multi-platform, always-on, always-active behaviour. This drives our ecosystem thinking through re-marketing and programmatic, but also our creative and messaging development.

Creativity

We know the score

Our creative experts know the difference between chasing a trend and starting one. We ensure that creative briefs maximise channel impact by being in tune with consumer behaviours and best-in-class learnings.

The messy middle of brand advertising needs agile and adaptive creative planning to span the worlds of social, VOD, display, and digital audio. Creative planning happens early, and our ideas embrace the diversity of platforms and experiences – we don’t do afterthoughts.

Strategy

Clarity

Transparent thinking is what we do. You will never wonder why you are doing something. Every aspect is connected by a solid blue thread anchored in insight and data. At Mediaworks, we plan using data, budget using ROI, and measure impact using the metrics that matter. Because we do this, we can optimise and report the impact of our campaigns on your commercials with pristine clarity.

Because we start with data, reporting is intrinsically linked to your brief and goals and focuses on the metrics that matter most.

MISSIONS ACCOMPLISHED

Over the past 15 years, Mediaworks has successfully navigated missions for over 500 businesses in B2B and B2C markets across 100+ sectors, 30 countries, 5 continents, and 1 galaxy.

Previous mission

Medical Protection: Transforming Digital Engagement

Read more about this case study

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Interested in finding out more about how we deliver outstanding results? Speak to our experts today.