Brand Insight & Strategy

The world is looking at you. But what are they seeing? Are they experiencing your brand the way you had hoped, or is your brand painting a different picture? There’s only one way to find out – it’s time for some serious research.

We conduct full audits into your brand performance using a wide range of realtime digital, quant, and qual data sources. By doing this, we are always revealing new opportunities for growth for your brand.

We use a diverse range of metrics like search, social, and UX alongside more traditional measures to fully reflect your true brand experience across all your touchpoints. We do more than just understand where you are today – we reveal the opportunities to claim a share of mind versus your competitors into the future.

We’ll let you in on a secret – you’re our audience, and we might have dabbled in a little bit of brand strategy tech to attract you over to this page. We can do the same for your audience too.

Demographics have been overtaken by attitudes, behaviours, and signals as the metrics that matter for brand growth. We use cutting-edge AI and world-leading insight tools to get you really close to your market and right in front of your audience. We figure out what your audience wants to see and balance it with what you want your brand to be. After all, brand strategy must be customer-centric in its development and execution. At Mediaworks, we have the deepest insights into customer behaviour.

Your brand can be a very personal aspect of your company. It’s important that it portrays what you want, but it also needs to speak to your audience. What do they want to see?

We’ve worked with worlds biggest brands, we’ve learnt from their success and misfires, and we know what drives success. We’ll tell you how to fix what’s wrong and how to focus on the ideas, trends, and behaviours that will turbocharge your creative into the future.

We will help you to recognise and learn from best-in-class and how to move your creative forwards built from insight and data.

Your brand isn’t just working hard today – it’s got to hold up into the future too. Every market shifts and changes as trends come and go, and your brand needs to be ready to weather the storms. You need a plan of action.

We’ve got the experience to help you turn thinking into action, driving success. We work with you to make your strategy happen through toolkits, training, and transformation. We flex our outputs to meet the way you work, from board presentations through to multi-market toolkits and specific training for internal teams.

And of course, we’re always on hand to pick up the strategy and turn it into action through our wider teams at Mediaworks.