Brand Insight & Strategy

The world is looking at you. But what are they seeing?  We conduct full audits into your brand performance using a wide range of realtime digital, quant, and qual data sources. By doing this, we always reveal new opportunities for brand growth.

We use a diverse range of metrics like search, social, and UX alongside more traditional measures to fully reflect your true brand experience across all your touchpoints. We do more than just understand where you are today – we reveal the opportunities to claim a share of mind versus your competitors into the future.

We’ll let you in on a secret – you’re our audience, and we might have dabbled in a little bit of brand strategy tech to attract you over to this page. We can do the same for your audience too.

Demographics have been overtaken by attitudes, behaviours, and signals as the metrics that matter for brand growth. We use cutting-edge AI and world-leading insight tools to get you really close to your market and right in front of your audience. We figure out what your audience wants to see and balance it with what you want your brand to be. After all, brand strategy must be customer-centric in its development and execution. At Mediaworks, we have the deepest insights into customer behaviour.

We’ve worked with the world’s biggest brands, we’ve learnt from their success and misfires, and we know what drives success. We’ll tell you how to fix what’s wrong and how to focus on the ideas, trends, and behaviours that will turbocharge your creative into the future.

We will help you to recognise and learn from best-in-class. And use data and engagement metrics to build your brand and creative foundations. Making guidelines, toolkits, playbooks and templates which will become your blueprint for consistent quality.

As trends come and go, your brand needs to be ready to ride the waves and weather the storms. You need a plan of action. We’ve got the experience to help you turn thinking into action, driving success. We work with you to make your strategy happen through toolkits, training, and transformation. We flex our outputs to meet the way you work, from board presentations through to multi-market toolkits and specific training for internal teams.

And of course, we’re always on hand to pick up the strategy and turn it into action through our wider teams of experts at Mediaworks.