Understanding The Digital Performance Index & MX

The Digital Performance Index is Mediaworks’ benchmark of digital experience.

It measures how effectively organisations perform online, comparing brands against their competitors using hundreds of digital signals to create an objective ranking.

Rather than looking at individual channels in isolation, the Digital Performance Index measures the overall strength of an organisation’s digital presence, helping businesses understand where they lead, where they’re falling behind and where the biggest opportunities exist.

How the Digital Performance Index works

Every organisation is assessed using MX (Mediaworks Measure of Experience), our proprietary digital measurement framework.

MX brings together five areas that influence long term digital performance:

Brand
How well known and trusted your organisation is.

Reach
How visible you are across search, AI search and social platforms.

Authority
The trust signals that influence rankings, recommendations and credibility.

Technical
The quality, speed and accessibility of your digital experience.

Engagement
How effectively your digital channels encourage meaningful interaction.

Together, these five pillars create an objective view of digital performance and allow organisations to be benchmarked consistently against their competitors.

Benchmarking every sector

We’re using the Digital Performance Index to benchmark organisations across the UK.

From sector rankings and regional league tables to special reports and annual indexes, we’re building one of the most comprehensive views of digital performance available.

Current research includes:

• Sector Digital Performance Indexes, across Financial Services, Retail, Education, Healthcare, Professional Services and more.

• Regional rankings, including the North East and Yorkshire Top 250

• Quarterly Digital Performance updates

Each report highlights the organisations leading their market, the trends shaping digital performance and the biggest opportunities for improvement.

More than a league table

The rankings are designed to answer one simple question.

How does your organisation compare to the competition?

But the real value comes from understanding why.

Every organisation receives a detailed breakdown across each of the five MX pillars, making it easy to identify strengths, weaknesses and the areas most likely to improve performance.

Request a Digital Performance Audit

Want to know where your organisation ranks?

Our Digital Performance Audit uses the same MX methodology that powers the Digital Performance Index to benchmark your organisation against competitors.

You’ll receive an objective assessment of your digital performance, a breakdown across Brand, Reach, Authority, Technical and Engagement, and a prioritised roadmap showing where to focus next.

Whether you’re looking to defend your position or climb the rankings, the audit provides a clear starting point.

Request your Digital Performance Audit today via the form below.