News, Insights & Events

At the start of 2021, Google announced that it was rolling out Performance Max (PMax) campaigns to all advertisers. The new goal-based campaign type allows advertisers to advertise over the whole of the Google Ads inventory such as YouTube, Display, Search, Discover, Gmail, and Maps, from only one single campaign. By the end of 2022, Smart Shopping and Local campaigns will automatically be upgraded to Performance Max campaigns.

As of the 1st of July 2023, Universal Analytics will stop recording data on your website and Google Analytics 4 (GA4) will take over. Up until this time, many businesses haven’t begun to think about what this is and what it means for them. It is more important than ever to implement GA4 to gather enough data ahead of this date.

The UK government has announced a digital services tax which will be imposed on digital platform providers including Google, Microsoft, Amazon and Facebook. These organisations will pay an additional 2% tax on their online revenue generated in the United Kingdom that comes into force on 1st November 2020. Businesses who use these advertising services may see prices rise by 2% in line with the tax.

With the Covid-19 restrictions meaning no-one is allowed in stadiums, football fans have been using the next loudest platform to voice and share their opinion as the season kicked off — social media.

Our top 5 trends will help you shape a marketing plan and understand the opportunities for your food or drink brand during these times.

See Mediaworks top 5 latest trends to help you adapt your marketing strategies for the current climate, in the home or garden sector.