Join Founder and CEO Brett Jacobson and Head of Search Kev Strong to discuss Google's most significant search algorithm update in recent years. We’ll cover the essential action plan each business should consider to protect their search visibility and discuss the common set of signals that will become critical to all web experiences.
As we move from crisis management to future planning, Mediaworks Founder and CEO, Brett Jacobson and CTO, Dan Hoggan share an action plan on how you can be agile and adapt your marketing approach based on potential digital opportunities and threats as we emerge from lockdown.
In an extended version of the Digital Drop-In Sessions, experts across Mediaworks will outline the essential insights that all business leaders and marketers should consider to help grow their business in the next 6 months.
Mediaworks are joined by special guest partners, Google for today’s Digital Drop-In. Finn McDuffie, Agency Development Manager and Liam Higgins, Google International Growth Specialist join CEO, Brett Jacobson and Head of Paid Search, Ben Homer to discuss the opportunities to invest into international markets and how Google can support.
Tracking the customer journey across online and offline channels has been an ongoing challenge for advertisers. As targeting capabilities evolve, the ability to deliver omni-channel campaigns across multiple platforms is now a huge opportunity for progressive marketers. We discuss why now may be the right time for forward thinking businesses to capitalise on television and radio deals available as we emerge from lockdown.
Mediaworks focus on trends impacting the fashion sector right now. Mediaworks fashion and retail experts discuss the rise of e-commerce and the future of bricks and mortar, the importance of promotional campaigns and advice on how to manage your digital marketing strategy over the next six months in an increasingly competitive landscape.