August 11 2020

Mediaworks Digital Drop-In Sessions Podcast MW035 | Targeting Competitors Customers to Drive 10x Growth

Consumers buying journeys are becoming increasingly complex, with an ever-growing number of touchpoints and exposure to product choice. In this Digital Drop-In, our panellists will explain how and when you can disrupt your competitors customers buying journey to drive incremental growth. They’ll examine the effectiveness of using marketing tactics such as authority bias, scarcity, social proofing alongside the power of now to disrupt your competitors brand loyalty, and redirect their customers buying intent to your own products and services.     Podcast above not working? Click to listen on Apple Podcasts and Spotify:  

You may also like …

June 27 2025

MW183 | Maximising Paid Media ROI

In our recent masterclass, we uncovered key strategies for seizing major digital opportunities and driving maximum ROI.
June 13 2025

MW182 | LinkedIn Unlocked

In our recent presentation, we explored how to get the most out of LinkedIn's paid media platform for brand building and performance.