August 11 2020
Mediaworks Digital Drop-In Sessions Podcast MW035 | Targeting Competitors Customers to Drive 10x Growth
Consumers buying journeys are becoming increasingly complex, with an ever-growing number of touchpoints and exposure to product choice.
In this Digital Drop-In, our panellists will explain how and when you can disrupt your competitors customers buying journey to drive incremental growth. They’ll examine the effectiveness of using marketing tactics such as authority bias, scarcity, social proofing alongside the power of now to disrupt your competitors brand loyalty, and redirect their customers buying intent to your own products and services.
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