August 11 2020
Mediaworks Digital Drop-In Sessions Podcast MW035 | Targeting Competitors Customers to Drive 10x Growth
Consumers buying journeys are becoming increasingly complex, with an ever-growing number of touchpoints and exposure to product choice.
In this Digital Drop-In, our panellists will explain how and when you can disrupt your competitors customers buying journey to drive incremental growth. They’ll examine the effectiveness of using marketing tactics such as authority bias, scarcity, social proofing alongside the power of now to disrupt your competitors brand loyalty, and redirect their customers buying intent to your own products and services.
Podcast above not working? Click to listen on Apple Podcasts and Spotify:
You may also like …
December 05 2025
MW196 | The Future of Paid Social
Rewatch our Mediaworks Masterclass to explore how paid social is evolving in 2026.
November 28 2025
MW195 | Roundtable: How Technology and Communication Shape Tenant Satisfaction
Rewatch our Mediaworks Housing Roundtable to explore how digital transformation and M-MeX insights are shaping tenant satisfaction, trust, and compliance.