News, Insights & Events

July 05 2023

MW152 | GA4 Independence Day: Unveiling The Future of Analytics

Listen to the Mediaworks Masterclass as we celebrate GA4 Independence Day, our expert panellists share their experiences and insights on supporting clients switch from Universal Analytics to Google Analytics 4.
June 07 2023

MW151 | The AI Revolution: Unveiling the Future of SEO with Generative AI

Generative AI has the capability to revolutionise Search Engine Optimisation (SEO) by analysing vast amounts of user data, enabling advanced content generation, personalising search results, improving keyword research, and contributing to an enhanced user experience.
May 16 2023

MW150 | Unleashing the Power of Google Attribution: Mastering Attribution in 2023 and Beyond

Data-driven attribution has emerged as the most popular attribution model for automated bidding in Google Ads. By crediting conversions to multiple touchpoints along a customer's journey, businesses can gain deeper insights into the channels and strategies that are delivering the most impact.
April 26 2023

MW149 | Breaking News: How Reactive PR Can Aid Your SEO Strategy

In today's fast-paced digital landscape, staying ahead of industry news, trends, and events is crucial for businesses seeking to establish themselves as thought leaders and gain visibility among their target audience.
April 18 2023

MW148 | Let's Talk TikTok Roundtable

Over the last couple of weeks, we have been talking all things TikTok!
April 05 2023

MW147 | Excellently Executing Your Tik Tok Content

With the meteoric growth of short-form video, brands are challenged to prioritise creativity more than ever to capture an audience’s attention. High-quality brand campaigns are critical, but emphasis is shifting towards the delivery of authentic and Lo-Fi relatable content.
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