News, Insights & Events

When Google launched Performance Max in 2022, the technology giants primary focus was on educating and increasing adoption of ecommerce marketers.

Welcome to our Halloween Edition of the Mediaworks Digital Masterclass where we’ll unmask the scariest marketing faux pas! Just like in the haunting tales of Halloween, these bone-chilling blunders become the stuff of nightmares, leaving indelible scars on the marketers involved.

Your website is more than just a digital platform; it serves as the cornerstone of communications with all of your stakeholders.

Join us for the 'Mediaworks Masterclass: Step Into Christmas,' your go-to seasonal podcast for actionable seasonal marketing insights. This week our expert panel have discussed the glittering opportunities of the festive season, explored the shifts they’re seeing in consumer buying behaviour, and shared their campaign advice for marketers looking to sleigh their way to success. This year tune in and master the art of making your marketing glitter and sparkle!

Black Friday weekend is still the busiest e-commerce period of the year. Last year, Black Friday deals eclipsed Cyber Monday by over 50%, breaking £9 billion in sales.

We find ourselves amidst a summer filled with unforgettable sporting events - the British Grand Prix, The Ashes and Wimbledon have us captivated, and we still have the Women's World Cup and Rugby World Cup on the horizon. As the media fixates on these and other cultural phenomena, including those that aren't sports related, how do we as marketers take advantage?